Bidooh is pioneering a new digital out-of-home (DOOH) advertising era by combining blockchain technology, artificial intelligence, and facial recognition to create a transparent and highly targeted advertising platform.
The Challenge
The global billboard (OOH) market is worth around $34.8bn annually. Exciting as this is, the market suffers from historic challenges impacting advertisers, publishers, and consumers alike. The most often criticized are costs borne by advertisers due to too many middlemen, misleading information on targeting efficiency, slow speed to market, and ease of fraud.
Traditional out-of-home advertising faced several limitations:
- Lack of real-time targeting capabilities
- Inefficient ad management and deployment
- Limited transparency in audience metrics
- Difficulty in measuring campaign effectiveness
KAL Solutions‘s Innovative Solution
KAL Solutions developed for Bidooh a cutting-edge platform that addresses these challenges through several key features:
Intelligent Ad Delivery
Bidooh’s digital billboards are equipped with cameras and AI-powered recognition software to gather demographic information instantly. This allows advertisers to display ads based on specific factors such as age, gender, and hair color, ensuring ultra-targeted ad delivery.
Real-Time Ad Management
The platform enables advertisers to create, publish, and monitor ads from a central hub. Ads can appear on chosen screens within 60 seconds, providing unprecedented speed and flexibility in campaign management.
Blockchain-Enabled Transparency
By leveraging blockchain technology, Bidooh ensures verifiable and secure data collection. This addresses concerns about data privacy while providing advertisers with reliable metrics.
Accessible Platform
Bidooh’s user-friendly interface makes it easy for businesses of all sizes to create and manage DOOH campaigns, democratizing access to this powerful advertising medium.
From App to Screen in 60 Seconds
Results and Impact
While specific metrics are not available, our development expertise approach has yielded several significant outcomes:
- Enhanced Targeting: Advertisers can now deliver highly relevant ads to their intended audience, improving engagement and effectiveness
- Increased Efficiency: The ability to deploy ads within 60 seconds and access real-time campaign data has streamlined the advertising process
- Improved Transparency: Blockchain integration has provided verifiable data on ad impressions and viewer demographics, building trust in the platform
- Expanded Accessibility: By simplifying the ad creation and management process, Bidooh has opened up DOOH advertising to a broader range of businesses
Project Concept & Key Features
- A Global Network of Digital Screens
- Cross Border advertising opportunity
- Accessible to all via the Online Portal
- Impression based advertising
- Google AdWords for digital screens
- Target your Ads demographically
- Understand exactly who sees your Ad via facial detection
- Advertisers can access global digital assets and load adverts at the touch of a button.
- Over 30,000 screens worldwide.
Conclusion
Bidooh’s innovative fusion of digital technology with physical advertising spaces represents a significant leap forward in the DOOH industry. By addressing long-standing targeting, efficiency, and transparency challenges, Bidooh is poised to transform how businesses approach out-of-home advertising, making it more accessible, effective, and accountable.